Basware - B2B

Basware is the world's leader in automated AP invoice solutions. This campaign focused on educating new and existing clients on the benefits of adopting to Basware's new AI tools.

Who is basware

Basware is #1 in AP Automation Advanced Cloud Technology AI and Machine Learning.Basware is the only procure-to-pay and e-invoicing solution provider that empowers businesses with 100% spend visibility through 100% supplier connectivity and 100% datacapture.

Summary

Campaign

The brand compaign for basware focused on acheiving 2 objectives:

Raise awareness about next-generation tech for touchless invoice processing and position Basware as the most touchless AP solution by using machine learning, smart coding, and business insights.
Drive demand for Basware's networked AP solution among new prospects and existing customers who haven't fully automated their AP processes by offering additional features for touchless invoice processing.

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Key Visuals

The Untouchable manifesto

Touchless Invoice Processing is the newest example of Basware’s incredible AP solutions that support and improve the work of modern, high-achieving finance teams. This a tool from the recognised market leader to help make you market-leading.When you’re less in the details you can think about the big things. The strategic things. The where next things. The stuff that defines careers, builds teams, adds value and improves businesses

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Microsite

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OOH

Emailer

LinkedIn Campaign

Results

Delivering 5x the forecast of warm leads value and twice the value of sales qualified leads. The campaign not only delivered significantly higher than expected performance, but it was especially effective at driving high value leads.