Basware - Rebrand
Basware needed a refresh. Something that didn't start over, but smartly evolved the existing visual presence of the brand identity while also modernising the visual language to better compete in the competitive digital marketplace.
Who is basware
Basware is #1 in AP Automation Advanced Cloud Technology AI and Machine Learning.Basware is the only procure-to-pay and e-invoicing solution provider that empowers businesses with 100% spend visibility through 100% supplier connectivity and 100% datacapture.
Brand Update
Basware needed to modernise its brand to better compete. The core brand assets have been evolved into a refined grid based design. A new modern colour scheme has been adopted, bringing slashed of colour and positivity.
Key Visuals
Dynamic Adaptive grid system
Branding Elements
Now it all just happens
The Tick
Visual representation of - Now it all just happens
Patterns
Icons Update
New Colours
Brand Imagery
Social Media
Brand application
Supporting Brand Video
Where We Started
