Budget Insurance
'Welcome to Budget World' To deliver a retail-driven message around cost saving, we created a world built out of different iconic South African landscapes and characters. What makes this world unique is that people only pay for what they need..
30 Second - TVC
The campaign consisted of a variety of TV commercials illustrating the different savings our target market may have if they switched to Budget Insurance.
60 Second - TVC
120 Second - Full TVC
To support the TV led campaign print and social media was widely used to pair target audience and the likely saving most appropriate for them.
Campaign Components
