Livescore Bet

Our task was to modernise the brand identity of this well know live sports brand. The updated design direction reflects the energy of players and the results a player's actions can have on the momentum of the game. A new dynamic brand direction, with motion and the moments that matter at its core.

LiveScore Bet - Rebranding

Summary Video

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Idea

Every game is always in motion.
But there is always a moment of impact, that changes everything.
A moment made by a player, a shift in momentum.

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Momentum shift

A moment made by a player, a shift in momentum.
A visual analogy, a brand element that represents game changing actions. For the brand that delivers real time action, stats and analysis, LiveScore.

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Full Brand Exploration

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