Virgin Connect - Saudi Foundation Day

For Saudi Founding Day, Virgin Connect Roam set out to honour the pioneering spirit that shaped a nation, and lives on in every journey taken today. We created a campaign video that draws on the visual language of Saudi heritage to celebrate a shared instinct: to explore boldly, to connect deeply, and to move freely. It’s a tribute to the past, told through the lens of the future where the spirit that built a kingdom now powers every Virgin Connect Roam traveller.