Soweto Gold Beer
Launch campaign and visual branding development for a new South African Beer, Soweto Gold. We utilised the unique personality of the brand that was born in Soweto to build the character and tone of voice for this new beer. A beer that is an embodiment of all that makes Soweto Gold the beer born Ekazi.
Launch Video
Unique OOH
To loudly pronounce our arrival in we rebranded the iconic Soweto Tower, in the branding of Soweto Gold. A beer born in Soweto for all of Soweto to see.
Launch Branding
Community Activation - Flava Yase Kasi
The brand hosted an inter- club soccer competition in Soweto and surrounds.
In each region, local soccer clubs and teams were invited to compete to be that region’s CHAMPIONS.
The CHAMPION teams were then paired with a SA soccer legends and under the guidance of these legends, the teams trained up for the FLAVA YASE KASI finals to compete for their chance to be the champions of the KASI.
Captained by SA Soccer Legends
Event Invite
Finals Event
Team Kit Container - Winners Prize
The winning team won a kit container for their training ground to the value of R200 000.
